Talent Marketing Services
Modern Recruiting for Public Agencies
CPS HR Consulting partners with public agencies to transform recruiting through strategic, data-driven talent marketing. We design and manage campaigns that attract, engage, and convert candidates into applicants – delivering measurable results for even the most challenging roles.
Our Proven Approach
- Research-backed insights: Messaging and recommendations informed by employee surveys, 1:1 interviews, and deep recruitment knowledge, ensuring campaigns resonate authentically with target audiences.
- Targeted outreach: Campaigns across TikTok, Reddit, Nextdoor, Meta, LinkedIn, Google, and more.
- Engaging candidate experience: Custom landing pages, interactive designs, and mobile-friendly tools that go far beyond static job postings.
- Performance-driven results: Dashboards, metrics, and ongoing campaign management to ensure applicant flow meets hiring goals.
- Creative assets: Flyers, digital/print ads, videos, email/text campaigns, and collateral tailored to your brand.
- Expert consultation: Strategy development, stakeholder collaboration, and continuous optimization.
Multi-Channel Reach
We don’t just post jobs — we build visibility everywhere candidates live, work, and play:
- Digital platforms: Meta, LinkedIn, Google, TikTok, Reddit, Nextdoor, YouTube, Spotify, etc.
- Outdoor & transit ads: Billboards, airport ads, bus ads, gas station ads, car wraps.
- Entertainment & broadcast: Movie theatre ads, radio ads, streaming TV commercials.
- Sports & community venues: In-arena ads at major sporting or community events.
- Job boards: Indeed, ZipRecruiter, Monster, iHire, and more.
- College & career outreach: Campus advertising, partnerships with universities, virtual career fairs, and application-based workshops.
- Advanced digital strategies: Influencer partnerships, retargeting campaigns, geofencing, and placements in industry publications.
Case Study:
Our client needed better visibility into how their Google Search ads were driving candidate conversions and wanted to make sure their recruitment ad budget was being used effectively.
By restructuring their ad account and setting up clearer performance tracking, CPS HR gained the insights needed to understand what was working, make smarter optimizations, and improve overall recruiting results.
Our campaigns consistently deliver increases in applicant flow. By combining creative storytelling, modern advertising channels, and real-time performance tracking, CPS HR helps government agencies build a scalable recruiting infrastructure that works today and into the future.